Brands Are Falling Behind But Marketing Is Not Dead
‘Traditional marketing is dead’ Bill Lee, a respected HBR commentator came out this week and declared that traditional marketing was dead and that social media was the way forward....
‘Traditional marketing is dead’ Bill Lee, a respected HBR commentator came out this week and declared that traditional marketing was dead and that social media was the way forward....
There are three great stories breaking on this side of the pond this week concerning social media and each news story features a well known and successful brand. McDonalds Over...
I gave a talk at a business meeting a few weeks ago where I dared to challenge the fact that Social Media is not the best place to invest marketing...