Customer insight

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  8 March 2012 / Customer insight, Marketing

  Update On UK Shopper Sentiment

  Retailers continue to give us an interesting picture of how consumers are thinking in the UK at the moment. The marketing experts at John Lewis have recovered from a terrible...

   
   
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  28 February 2012 / Customer insight, Marketing

  Insight As A Replacement For Loyalty

  I find the approach of Walmart outpost ASDA quite interesting. ASDA did not pile into the loyalty game in the last decade and therefore does not have the data to...

   
   
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  20 February 2012 / Customer insight, Marketing

  Consumer Sentiment Improves

  We are constantly scanning the horizon for clues about how businesses and shoppers are feeling. Not only does this allow us to take a view about what are good and...

   
   
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  10 January 2012 / Customer insight, Marketing

  UK Retail Market Performance Confused

  It is not difficult to be puzzled about the performance of the UK retail market in December 2011. A headline in one of the national papers reads ‘Retail sales Dazzle...

   
   
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  28 December 2011 / Customer insight, Marketing

  Marketing Trends in 2012

  The backdrop for 2012 will be a pretty depressing economic picture with rising unemployment, consumer caution and low levels of investment. While this will colour most of the business and...

   
   
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  24 November 2011 / Customer insight, Marketing

  What is Ethical Shopping?

  I have been a fan of the Fair Trade concept since I first came across it. In several roles I have had dealings with some of the people behind the...